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Panamera Turbo S Is The Ultimate Porsche Gran Turismo

550-horspower sports sedan delivers performance, passion and luxury

ATLANTA – March 30, 2011 — With its new four-door Panamera Turbo S, Porsche once again raises the bar for sporty four-door luxury cars by delivering ultra high performance and efficiency, sports-car-like driving dynamics and first-class comfort in a purely Porsche package.

Porsche will reveal its most powerful Panamera for the first time in North America on April 20, 2011 at the New York International Auto Show.

 

 

The engine in the new top-of-the-line Panamera is based on the already proven and powerful twin-turbocharged V8 engine in the Panamera Turbo. The 4.8 liter, V8 engine in the Turbo S achieves a maximum output of 550 horsepower, which is 10 percent more than the 500 horsepower delivered by the Panamera Turbo. The torque is also increased over the Turbo from 516 lb-ft to 553 lb-ft.  In the “Sport” and “Sport Plus” mode of the standard Sport Chrono Package Turbo, the overboost function temporarily generates additional torque with a peak rating of 590 lb.-ft.

The power increase delivered in the Panamera Turbo S can be attributed to two main enhancements: improved twin turbochargers with titanium–aluminum turbines and a modified engine control. Titanium–aluminum reduces the turbine and compressor wheel’s weight, which results in a quicker turbo response that improves the engine’s agility.

The formidable powerplant that lies beneath the hood of the Panamera Turbo S is capable of propelling it to sports-car sprint times. With the help of Launch Control, the newest Panamera can reach 60 mph in just 3.6 seconds. The top track speed is 190 mph. And despite this increased performance, fuel consumption is expected to remain comparable to the Panamera Turbo that delivers an EPA rating of 15 mpg city/23 mpg highway (18 mpg combined). Official EPA-certified fuel economy figures for the Panamera Turbo S will be available when the car goes on sale in North America.

Even for a world-class luxury car, the Panamera Turbo S boasts an extraordinarily high level of comprehensive features. In keeping with its sporty concept, it comes equipped with the most important driving-dynamic control systems. For example, Porsche Dynamic Chassis Control (PDCC) is an active anti-roll system that significantly reduces lateral body movement during corning, which enhances stability, handling and overall occupant comfort.  Porsche Torque Vectoring Plus (PTV Plus) is also standard and works to help ensure superior traction and higher-performance cornering by applying a variable torque split to the rear wheels in combination with an electronically controlled rear differential lock. Also standard is Porsche’s advanced speed-sensitive Servotronic steering system, a sports exhaust system, and the Sport Chrono Package Turbo that further tunes the engine and suspension at the touch of the “Sport Plus” button.

While the sporting character of the new Panamera Turbo S is most apparent behind the wheel, the car’s exterior tastefully exudes its high-performance ambitions. The new 20-inch Turbo II wheels with increased rear axle track width, side skirts from the Porsche Exclusive range and the adaptive four-way extending rear spoiler express the car’s elite performance abilities. Inside, the fusion of exclusivity and sportiness is conveyed in the interior by the standard bi-color leather finish. A new combination of black/cream is offered exclusively for the new Panamera Turbo S with Agate Grey/cream also being added as an exclusive option later this year. Agate Gray Metallic will also be an exclusive exterior color.

The new Porsche Panamera Turbo S will go on sale in the U.S. later this spring, and will have a MSRP of $173,200, excluding $975 for delivery and destination.

 

About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.

 

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Porsche Promotes its Sports Cars From An Entirely New Perspective

New Campaign will Rely Heavily on Owners’ Everyday Stories

Atlanta, March 24, 2011 – For the first time, Porsche is challenging many Americans’ perception of Porsche sports cars—and in particular the 911—in a new campaign launching today. The “Engineered for Magic. Everyday” campaign, via agency Cramer-Krasselt/Chicago, seeks to show the many dimensions of the iconic Porsche 911 and the brand’s other storied sports cars through the lens of daily driving.

“The magic of Porsche is how thoroughly the cars transform your everyday, routine driving,” said David Pryor, vice president of marketing, Porsche Cars North America. “It’s not only about the weekend joyride. It’s the only car in the world that combines true sports car exhilaration and the drivability for daily use. This campaign brings this fact to life, painting a bigger picture of the real Porsche value proposition, in some cases through the words and images of owners themselves.”

Spanning TV, print, online, mobile, direct mail and a cinema promotion, the campaign drives home the engineering genius that allows these coveted sports cars to be everyday drivers.

“When most people think of Porsche, they think ‘magic’—and the cars certainly are,” said Marshall Ross, chief creative officer, Cramer-Krasselt. ”What is markedly different about this campaign is we’re not selling the dream-car mystique of Porsche — that’s already a given. The creative challenge here was to tell the truth of the drivability of the car and still make it feel as special as it really is.”

Debuting in selected markets tonight during the NCAA Tournament, the TV spot features vignettes of Porsche sports car owners in a number of seemingly everyday scenes: a parent picking up kids at school, a man running a home-improvement-store errand and a mom clearing away snow from the windshield each with titles re-characterizing the car as “school bus,” “pickup truck” and “snowmobile.”  In another vignette, as a man fires up the engine after a long day at the office, we see how the car’s incredible, mood-shifting virtues—as his “getaway car”—complement the everyday ones. The closing voiceover says: “Engineered for Magic. Everyday.”

 

Honda Brio

Honda BRIO Makes World Premiere in Thailand

Honda BRIO Makes World Premiere in Thailand

Bangkok, Thailand, March 17, 2011 – Honda Automobile (Thailand) Co., Ltd. (HATC), Honda’s automobile production and sales subsidiary in Thailand, unveiled its highly-anticipated Honda BRIO which makes its world premiere debut. The latest innovation from Honda is expected to raise the bar and set a new standard for eco-cars in terms of design, packaging, cabin comfort and fuel-efficiency in Thailand. The starting price will be 399,900 baht, with an annual sales plan of 40,000 units. (1 baht = approximately 2.7 yen)

 

 

Honda BRIO is being developed with Honda’s advanced technologies, while further advancing Honda’s “man maximum, machine minimum” concept*1. Being developed as a commuter car which is easy-to-use even in urban areas, the Honda BRIO adopts an easy-to-handle compact body while ensuring sufficient cabin space achieved through highly efficient packaging. With this vehicle, Honda thoroughly pursued the creation of an advanced exterior form, which is compact while asserting a strong presence.

The BRIO is equipped with Honda’s 1.2-liter 4-cylinder i-VTEC engine delivering 90 horsepower. This i-VTEC engine combines stress-free driving throughout the rpm range with outstanding fuel economy of 5 liters/100km*2. Its fuel economy-enhancing technologies and nimble performance makes the compact car enjoyable and fun to drive. Emissions from the Brio meets the stringent Euro 4 emission standards.

BRIO features Honda’s safety technologies including dual SRS front airbags, disc brakes, Anti-Lock Brake System (ABS) which prevents wheel locking and Electronic Brake Distribution (EBD) which enhances braking performance. (available in all versions).

Incorporating Honda’s G-Force Control (G-CON) technology, the BRIO’s high-performance body features several outstanding elements that enhance its design, driving performance, ride comfort and collision safety performance.  Its high performance body satisfies safety standards for both front and side impacts as specified by the UN Economic Commission for Europe (UNECE)’s regulations 94 and 95, respectively.

Atsushi Fujimoto, President of Honda Automobile (Thailand), said, “It brings Honda great pride to unveil the first BRIO in the world, manufactured, assembled and marketed here in Thailand. The BRIO will meet the driving and lifestyle needs of people who are looking for a stylish and compact, yet spacious and fuel-efficient car that carries a brand that they can trust for its advanced and safety technologies.

*1

Honda’s “man maximum, machine minimum” concept is a basic approach to Honda car design calling for maximizing the space available for people and minimizing the space required for mechanical components.

*2

Measures with ECE R101 mode

[About BRIO]

Engine Drive Transmission Size(mm) 

(length × width × height)

Sales Price 

(Baht)

1.2-liter 

i-VTEC

FF CVT, 5MT 3,610 × 1,680 × 1,485 399,900 ~ 508,500

-Exterior colors (5 colors including 1 new color)
Fresh Lime Metallic (new), Taffeta White, Cerulean Blue Metallic, Alabaster Silver Metallic and Crystal Black Pearl.