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Porsche Promotes its Sports Cars From An Entirely New Perspective

New Campaign will Rely Heavily on Owners’ Everyday Stories

Atlanta, March 24, 2011 – For the first time, Porsche is challenging many Americans’ perception of Porsche sports cars—and in particular the 911—in a new campaign launching today. The “Engineered for Magic. Everyday” campaign, via agency Cramer-Krasselt/Chicago, seeks to show the many dimensions of the iconic Porsche 911 and the brand’s other storied sports cars through the lens of daily driving.

“The magic of Porsche is how thoroughly the cars transform your everyday, routine driving,” said David Pryor, vice president of marketing, Porsche Cars North America. “It’s not only about the weekend joyride. It’s the only car in the world that combines true sports car exhilaration and the drivability for daily use. This campaign brings this fact to life, painting a bigger picture of the real Porsche value proposition, in some cases through the words and images of owners themselves.”

Spanning TV, print, online, mobile, direct mail and a cinema promotion, the campaign drives home the engineering genius that allows these coveted sports cars to be everyday drivers.

“When most people think of Porsche, they think ‘magic’—and the cars certainly are,” said Marshall Ross, chief creative officer, Cramer-Krasselt. ”What is markedly different about this campaign is we’re not selling the dream-car mystique of Porsche — that’s already a given. The creative challenge here was to tell the truth of the drivability of the car and still make it feel as special as it really is.”

Debuting in selected markets tonight during the NCAA Tournament, the TV spot features vignettes of Porsche sports car owners in a number of seemingly everyday scenes: a parent picking up kids at school, a man running a home-improvement-store errand and a mom clearing away snow from the windshield each with titles re-characterizing the car as “school bus,” “pickup truck” and “snowmobile.”  In another vignette, as a man fires up the engine after a long day at the office, we see how the car’s incredible, mood-shifting virtues—as his “getaway car”—complement the everyday ones. The closing voiceover says: “Engineered for Magic. Everyday.”

 

Honda Brio

Honda BRIO Makes World Premiere in Thailand

Honda BRIO Makes World Premiere in Thailand

Bangkok, Thailand, March 17, 2011 – Honda Automobile (Thailand) Co., Ltd. (HATC), Honda’s automobile production and sales subsidiary in Thailand, unveiled its highly-anticipated Honda BRIO which makes its world premiere debut. The latest innovation from Honda is expected to raise the bar and set a new standard for eco-cars in terms of design, packaging, cabin comfort and fuel-efficiency in Thailand. The starting price will be 399,900 baht, with an annual sales plan of 40,000 units. (1 baht = approximately 2.7 yen)

 

 

Honda BRIO is being developed with Honda’s advanced technologies, while further advancing Honda’s “man maximum, machine minimum” concept*1. Being developed as a commuter car which is easy-to-use even in urban areas, the Honda BRIO adopts an easy-to-handle compact body while ensuring sufficient cabin space achieved through highly efficient packaging. With this vehicle, Honda thoroughly pursued the creation of an advanced exterior form, which is compact while asserting a strong presence.

The BRIO is equipped with Honda’s 1.2-liter 4-cylinder i-VTEC engine delivering 90 horsepower. This i-VTEC engine combines stress-free driving throughout the rpm range with outstanding fuel economy of 5 liters/100km*2. Its fuel economy-enhancing technologies and nimble performance makes the compact car enjoyable and fun to drive. Emissions from the Brio meets the stringent Euro 4 emission standards.

BRIO features Honda’s safety technologies including dual SRS front airbags, disc brakes, Anti-Lock Brake System (ABS) which prevents wheel locking and Electronic Brake Distribution (EBD) which enhances braking performance. (available in all versions).

Incorporating Honda’s G-Force Control (G-CON) technology, the BRIO’s high-performance body features several outstanding elements that enhance its design, driving performance, ride comfort and collision safety performance.  Its high performance body satisfies safety standards for both front and side impacts as specified by the UN Economic Commission for Europe (UNECE)’s regulations 94 and 95, respectively.

Atsushi Fujimoto, President of Honda Automobile (Thailand), said, “It brings Honda great pride to unveil the first BRIO in the world, manufactured, assembled and marketed here in Thailand. The BRIO will meet the driving and lifestyle needs of people who are looking for a stylish and compact, yet spacious and fuel-efficient car that carries a brand that they can trust for its advanced and safety technologies.

*1

Honda’s “man maximum, machine minimum” concept is a basic approach to Honda car design calling for maximizing the space available for people and minimizing the space required for mechanical components.

*2

Measures with ECE R101 mode

[About BRIO]

Engine Drive Transmission Size(mm) 

(length × width × height)

Sales Price 

(Baht)

1.2-liter 

i-VTEC

FF CVT, 5MT 3,610 × 1,680 × 1,485 399,900 ~ 508,500

-Exterior colors (5 colors including 1 new color)
Fresh Lime Metallic (new), Taffeta White, Cerulean Blue Metallic, Alabaster Silver Metallic and Crystal Black Pearl.

 

2006 Subaru WRX STi

Subaru WRX STi, Where the Road Ends

Living in L.A. is fun, driving a WRX STi in LA is fun too, but then it crosses my mind that this car is indeed a street legal 300bhp rally car. So I head North to Tehachapi, CA and find some roads that lead to roads that are barely roads. The WRX STi is truely in it’s element. I had no idea it would handle so well in the dirt and gravel. It loves the dust! Goodtimes.

2006 Subaru Impreza WRX STi

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Wheel to Wheel, YiKeS!

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Nunc venenatis sodales sollicitudin. Donec tincidunt porttitor libero sed aliquam. Vivamus feugiat, tortor quis venenatis ultricies, lacus dolor sagittis quam, non elementum nulla tellus eu nisi. Nulla eu magna elit. Ut eleifend ultricies aliquam. Nam justo justo, sagittis rhoncus egestas ut, fermentum in neque. Mauris urna odio, dictum et aliquet in, pulvinar a quam. Nullam dapibus risus ut arcu gravida ut eleifend augue placerat. Sed ullamcorper condimentum porta. Aenean dapibus ipsum sit amet odio lacinia dignissim sodales orci mattis.

Nam non nibh lectus. Nulla sed orci massa, in aliquet est. Etiam id lacus dui. Cras vitae libero massa, tincidunt tempor ligula. Cras vel aliquam ligula. Integer ut justo dolor. Curabitur sit amet odio ut erat laoreet porttitor eu vitae neque. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vestibulum dignissim justo lorem, vel ullamcorper orci. Etiam vitae dui at libero ornare suscipit sit amet non libero. Vestibulum tempus sem ac purus pulvinar vel pellentesque diam semper. Nunc id arcu a augue dignissim aliquet eget sit amet sem. Integer lacus ligula, tincidunt id bibendum et, ullamcorper in odio. Nulla sit amet nibh nec justo pellentesque blandit ac id neque. Nulla facilisi. In vel lacinia mauris.

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Paper Magazines Still Rock!

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Nunc venenatis sodales sollicitudin. Donec tincidunt porttitor libero sed aliquam. Vivamus feugiat, tortor quis venenatis ultricies, lacus dolor sagittis quam, non elementum nulla tellus eu nisi. Nulla eu magna elit. Ut eleifend ultricies aliquam. Nam justo justo, sagittis rhoncus egestas ut, fermentum in neque. Mauris urna odio, dictum et aliquet in, pulvinar a quam. Nullam dapibus risus ut arcu gravida ut eleifend augue placerat. Sed ullamcorper condimentum porta. Aenean dapibus ipsum sit amet odio lacinia dignissim sodales orci mattis.

Nam non nibh lectus. Nulla sed orci massa, in aliquet est. Etiam id lacus dui. Cras vitae libero massa, tincidunt tempor ligula. Cras vel aliquam ligula. Integer ut justo dolor. Curabitur sit amet odio ut erat laoreet porttitor eu vitae neque. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vestibulum dignissim justo lorem, vel ullamcorper orci. Etiam vitae dui at libero ornare suscipit sit amet non libero. Vestibulum tempus sem ac purus pulvinar vel pellentesque diam semper. Nunc id arcu a augue dignissim aliquet eget sit amet sem. Integer lacus ligula, tincidunt id bibendum et, ullamcorper in odio. Nulla sit amet nibh nec justo pellentesque blandit ac id neque. Nulla facilisi. In vel lacinia mauris.

My First Car, I’m Getting Old

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Nunc venenatis sodales sollicitudin. Donec tincidunt porttitor libero sed aliquam. Vivamus feugiat, tortor quis venenatis ultricies, lacus dolor sagittis quam, non elementum nulla tellus eu nisi. Nulla eu magna elit. Ut eleifend ultricies aliquam. Nam justo justo, sagittis rhoncus egestas ut, fermentum in neque. Mauris urna odio, dictum et aliquet in, pulvinar a quam. Nullam dapibus risus ut arcu gravida ut eleifend augue placerat. Sed ullamcorper condimentum porta. Aenean dapibus ipsum sit amet odio lacinia dignissim sodales orci mattis.

Nam non nibh lectus. Nulla sed orci massa, in aliquet est. Etiam id lacus dui. Cras vitae libero massa, tincidunt tempor ligula. Cras vel aliquam ligula. Integer ut justo dolor. Curabitur sit amet odio ut erat laoreet porttitor eu vitae neque. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vestibulum dignissim justo lorem, vel ullamcorper orci. Etiam vitae dui at libero ornare suscipit sit amet non libero. Vestibulum tempus sem ac purus pulvinar vel pellentesque diam semper. Nunc id arcu a augue dignissim aliquet eget sit amet sem. Integer lacus ligula, tincidunt id bibendum et, ullamcorper in odio. Nulla sit amet nibh nec justo pellentesque blandit ac id neque. Nulla facilisi. In vel lacinia mauris.

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